How to Keep Gold Radiant for Decades
Simple at-home rituals to preserve shine, prevent tarnish and protect settings.
Heirloom craftsmanship in 22K & 24K gold, certified diamonds and heritage silver — priced transparently against the live market.
Curated for every occasion — from everyday elegance to bridal grandeur.
Trending pieces, freshly cast — filter by what you love.
Six reasons families have trusted us for three generations.
Every gram BIS-hallmarked for guaranteed purity, backed by a written certificate.
IGI & GIA graded stones with full 4C disclosure on every piece.
Complimentary fully-insured delivery across India, discreetly packaged.
Changed your mind? Return unworn pieces within 15 days, no questions.
Exchange gold jewellery anytime at prevailing rates with zero deduction on gold value.
256-bit encrypted checkout with UPI, cards, net-banking and easy EMI.
Since 1998, Sri Thirumalai Jewellers has shaped precious metal into memory — bridal sets passed down generations, temple jewellery blessed with tradition, and modern designs cast for the everyday, from the heart of Coimbatore's Big Bazaar Street.
Each piece begins at the artisan's bench, where master goldsmiths hand-set every stone and polish every curve. We source responsibly, hallmark rigorously, and price transparently — always against the live market.
Real stories, real sparkle — rated 4.9 / 5 across 8,400+ reviews.
"My entire bridal set was crafted here. The detailing on the temple necklace left everyone speechless."
"Transparent live pricing meant I knew exactly what I paid for the gold. No hidden games — just honesty."
"The lifetime exchange gave me confidence. Upgraded my mother's chain effortlessly after 12 years."
Editorial campaigns & Instagram moments — #SriThirumalai
Care guides, buying wisdom & the case for gold as investment.
Simple at-home rituals to preserve shine, prevent tarnish and protect settings.
Understand purity, durability and resale before your next purchase.
Reading live rates, timing your buy, and building wealth in precious metals.
Our prices track the live international spot rate converted to INR in real time. The rate cards on this page auto-refresh every couple of minutes, so what you see is what the market shows — never a hardcoded figure.
Yes. Every gold piece carries a BIS hallmark certifying its purity (916 for 22K, 999 for 24K), along with a written purity certificate.
Absolutely. Exchange your gold jewellery anytime at prevailing rates with zero deduction on the gold value — only minimal making charges apply on the new piece.
Shipping is free and fully insured across India. GST of 3% on jewellery is applied transparently at checkout, along with a shipping calculator for international orders.
Yes — book a video consultation or an in-store visit below. Our design consultants will guide you through collections, customisation and sizing.
A private consultation, virtual or at our flagship boutique.
Be first to new collections and daily gold-rate updates.